Full Job Description
Position Overview
We are seeking a talented and innovative Digital Content Strategist to join our dynamic team in the picturesque town of Goshen, Vermont. As a key member of our marketing team at Apple Inc., you will play a pivotal role in shaping our digital presence and enhancing user engagement across various platforms. Apple is known for its cutting-edge technology and exceptional customer service, and we are looking for someone who shares our vision and passion for excellence.
About Apple Inc.
Apple is a world-renowned leader in technology and digital innovation, consistently pushing the envelope with our products and services. Headquartered in Cupertino, California, our commitment to quality and our customer-centric approach has allowed us to remain at the forefront of the industry. With a growing presence in Vermont, we are pioneering new ways to engage our customers through digital content.
Why Goshen?
Located amidst the rolling hills and pristine landscapes of central Vermont, Goshen offers a perfect blend of small-town charm and natural beauty. With its rich history, vibrant arts scene, and outdoor recreational activities, it is an idyllic place to live and work. The community embodies a strong sense of collaboration, making it the ideal environment for creative minds to thrive.
Key Responsibilities
As a Digital Content Strategist at Apple, your primary responsibilities will include:
- Developing and executing comprehensive digital content strategies that align with our branding and marketing objectives.
- Conducting thorough research to understand audience personas, market trends, and competitive landscape.
- Creating engaging and high-quality content for multiple platforms, including websites, social media, email, and blogs.
- Collaborating with cross-functional teams, including designers, product managers, and data analysts, to ensure cohesive messaging and branding.
- Analyzing performance metrics to refine content strategies and optimize engagement.
- Staying updated with the latest trends in digital marketing and content strategy to ensure Apple remains a leader in innovation.
- Maintaining brand consistency across all digital channels while driving creativity and innovation.
- Organizing and managing a content calendar to ensure timely and relevant content delivery to our audiences.
Qualifications
The ideal candidate for the Digital Content Strategist position will possess the following qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-5 years of proven experience in digital content creation, strategy development, and execution.
- Strong understanding of SEO best practices and how they apply to content strategy.
- Proficiency in social media platforms, content management systems, and analytics tools (e.g., Google Analytics, SEMrush).
- Exceptional writing, editing, and verbal communication skills.
- Ability to think creatively and strategically, with a strong analytical mindset.
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Familiarity with Adobe Creative Suite and other digital design tools is a plus.
What We Offer
Apple offers a competitive salary and a comprehensive benefits package that includes:
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holiday schedule.
- Employee discounts on Apple products and services.
- Access to professional development opportunities and ongoing training.
- A collaborative and innovative work environment.
How to Apply
If you are ready to take on the challenge of shaping our digital content strategy and are passionate about creating compelling content that resonates with audiences, we encourage you to apply. Please submit your resume, a cover letter highlighting your relevant experience, and a portfolio of your work demonstrating your skills as a Digital Content Strategist.
Equal Opportunity Employer Statement
Apple is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, religion, gender, sexual orientation, gender identity or expression, national origin, genetics, disability, marital status, veteran status, or any other characteristic protected by law.
Join Us in Making a Difference
At Apple, we believe that technology should enhance lives, and our team of dedicated professionals is passionate about making that happen. Join us in our mission to create groundbreaking products and exceptional experiences for our customers around the globe. Your journey as a Digital Content Strategist begins here, in beautiful Goshen, Vermont.